A2 Media Studies - Local Newspaper
Tuesday 14 March 2017
Sunday 29 January 2017
Saturday 28 January 2017
Billboard Apple App Store/Google Play Store Icon
I created my Apple App Store and Google Play Store icons by emulating real ones. This was to make sure my billboard was fully created by me, and that I had not used online images.
I did this by drawing the logos by hand, and then scanning them into Adobe Photoshop. In Adobe Photoshop I was able to rectify any mistakes I created on the paper such as, drawing out the line. In Adobe Photoshop I was also able to contrast my lines in order to make the image much more sharper. To create the rest of my icon I used Adobe InDesign, this software was very easy to use as I had sufficient knowledge on how to programme it. I spent extensive amount of time finding the correct font, that is most similar to the real App icons. For the Apple App Store Icon I used the font 'Calibri (Body). For the line 'Get it on' and 'play', on the Google Play Store I used Adobe Fan Heiti Std B, and for the line that reads 'Google' I have used the font 'Adobe Devanagari'.
I did this by drawing the logos by hand, and then scanning them into Adobe Photoshop. In Adobe Photoshop I was able to rectify any mistakes I created on the paper such as, drawing out the line. In Adobe Photoshop I was also able to contrast my lines in order to make the image much more sharper. To create the rest of my icon I used Adobe InDesign, this software was very easy to use as I had sufficient knowledge on how to programme it. I spent extensive amount of time finding the correct font, that is most similar to the real App icons. For the Apple App Store Icon I used the font 'Calibri (Body). For the line 'Get it on' and 'play', on the Google Play Store I used Adobe Fan Heiti Std B, and for the line that reads 'Google' I have used the font 'Adobe Devanagari'.
Radio Advertisement - Improvements
After recording and producing my radio advertisement, with my voice, I was very happy with it. I believed the production and editing sounded very professional and realistic. However, a feedback note I was receiving a number of times, by my peers and other people I played my radio ad too, was that my voice did not sound like the common voices used in real life radio ads. After listening to my radio ad a number of times, I started to agree. My voice sounded very joyless. When researching radio advertisements I discovered that many real life ads use adults (mainly female) 25+ to perform their script. After noting the feedback, I made sure I would improve my piece. I asked my sister to perform my script. Immediately, my ad sounded much more realistic and joyful.
My original radio ad -
My improved radio ad -
My original radio ad -
My improved radio ad -
Thursday 26 January 2017
Billboard - Location
To make my billboard very prominent and noticeable, I would like it to be displayed in many different locations. One particular place is outside news agents around Bristol. I believe this would be a good location, as people will already be entering the news agent, they will be intrigued and feel inclined to purchase the paper. Other locations would be in local supermarkets and on the side of infrastructures.
I think also having my advert displayed on the side of transportation would be very beneficial in terms of people seeing it and being interested. It is very common for local transportation to be advertising local businesses.
I think also having my advert displayed on the side of transportation would be very beneficial in terms of people seeing it and being interested. It is very common for local transportation to be advertising local businesses.
Radio Advertisement
Where? When?
As the target audience for my local newspaper is people who
reside in Bristol, I would have my radio advertisement broadcasted on Bristol
radio stations such as Heart FM, BBC West/BBC Radio Bristol, and Southsound
Radio. As these are all radio stations that are only concerning the local area,
Bristol, it is very realistic that they contain adverts for local companies.
I would have my radio advertisement broadcasted during the
morning hours, this is because this is the most common time people purchase
newspapers, People mainly purchase newspapers in the morning as it can inform
them on how the day will manifest, as local newspapers usually contain
information regarding road closures, weather, events etc.
Production
I created my radio advertisement on Apple iMovie. I decided
to use this software as it was readily available and was fairly simple to use.
For the background music I used a song that is already programmed into iMovie, 'Playful'. I decided on using an already built in song, as it means these have no
copyright restrictions. I chose Playful as it is very joyful and catchy, this
is very important in terms of creating a radio advertisement, as it gives
connotations of happy and bright.
Using iMovie, I was able to manipulate different parts of my
radio ad, such as the volume of the speech and background music. After gaining
feedback from my audience, I discovered my background music was much too loud,
to resolve this issue I did more manipulations to my radio advertisements, such
as having a 'fade in' and 'fade out' effect.
My radio advertisement is precisely 25 seconds long. After
doing immense research into radio adverts in general I discovered this is the
most typical length. I decided to follow this convention as it not only makes
my radio ad seem as realistic as possible, but it also does not lose listeners
interest.
By following the conventions of real radio advertisements, I
have produced an ancillary that is very realistic.
Script
This is the script that will be spoken during my radio
advertisement.
"Do you want to be kept up to date with the latest news
in Bristol? Would you like to know important events happening in your city? For
only 45p you can pick up a copy of Bristol’s greatest newspaper Bristol
Bulletin! It is available at most news agents, OR you can download our new
mobile application for free and have a chance of winning £1000 worth of apple
products! Don’t miss out."
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