Radio Advertisement

Where? When?

As the target audience for my local newspaper is people who reside in Bristol, I would have my radio advertisement broadcasted on Bristol radio stations such as Heart FM, BBC West/BBC Radio Bristol, and Southsound Radio. As these are all radio stations that are only concerning the local area, Bristol, it is very realistic that they contain adverts for local companies.

I would have my radio advertisement broadcasted during the morning hours, this is because this is the most common time people purchase newspapers, People mainly purchase newspapers in the morning as it can inform them on how the day will manifest, as local newspapers usually contain information regarding road closures, weather, events etc.

Production

I created my radio advertisement on Apple iMovie. I decided to use this software as it was readily available and was fairly simple to use. For the background music I used a song that is already programmed into iMovie, 'Playful'. I decided on using an already built in song, as it means these have no copyright restrictions. I chose Playful as it is very joyful and catchy, this is very important in terms of creating a radio advertisement, as it gives connotations of happy and bright.

Using iMovie, I was able to manipulate different parts of my radio ad, such as the volume of the speech and background music. After gaining feedback from my audience, I discovered my background music was much too loud, to resolve this issue I did more manipulations to my radio advertisements, such as having a 'fade in' and 'fade out' effect.

My radio advertisement is precisely 25 seconds long. After doing immense research into radio adverts in general I discovered this is the most typical length. I decided to follow this convention as it not only makes my radio ad seem as realistic as possible, but it also does not lose listeners interest.

By following the conventions of real radio advertisements, I have produced an ancillary that is very realistic.

Script

This is the script that will be spoken during my radio advertisement. 

"Do you want to be kept up to date with the latest news in Bristol? Would you like to know important events happening in your city? For only 45p you can pick up a copy of Bristol’s greatest newspaper Bristol Bulletin! It is available at most news agents, OR you can download our new mobile application for free and have a chance of winning £1000 worth of apple products! Don’t miss out."